ValidatingFor early-stage and aspiring founders
150+ founders already testing · 35,000 verified validators
Validating turns your idea into a structured experiment and runs it against a matched audience, so you can understand if it has demand or not.
For early-stage and aspiring founders
150+ founders already testing · 35,000 verified validators
Validating turns your idea into a structured experiment and runs it against a matched audience, so you can understand if it has demand or not.
How it works, in 5 steps
Panels
35,000 verified people, matched on industry, role, market and buying habits.
People ask an AI what to buy. This watches what it does with you.
35,000 verified people, matched on industry, role, market and buying habits.
People ask an AI what to buy. This watches what it does with you.
Why this beats how you validate now
Get feedback while the idea is still easy to change. Human panels typically take 2–3 days; AI panels return results in minutes.
Review the full cost breakdown before launching each experiment. No subscription, per-user fees or any other hidden cost.
With the agent panel, see how models compare your product with alternatives. Get a grade, from A to F, and the reasons behind it.
Validated experiments receive a Smart Validation Certificate with a unique ID. Others can verify the recorded experiment result online.
What actually lands in your inbox.
Not a dashboard. A document that tells you what to do.
Post-validation
Every validated experiment comes with a working call. Not a sales call. Focus: building, then first traction. In that order.
Pricing
This example is calculated with an experiment of 12 mins and an average hourly rate of 11$ for each validator.
Validating tells you whether a business idea actually has demand, before you spend months and money building it. You describe the idea in plain language, we design a short experiment around it, and real verified people, or AI agents, or both, react to it. You get back a clear verdict and a report explaining what is working, what is not, and why.
No. You can validate an idea that only exists in your head, one you sketched on paper, one you are about to build, or one you already built where something is not landing. The earlier you test, the more you save, but it works at any stage.
Short, structured tests built around the one assumption that would break your idea if you are wrong about it. Never a generic 20-question survey. You describe the idea, our AI designs the experiment, you review and approve every question before it goes live, and it runs against real people, AI agents, or both.
More and more of your future customers will not be humans browsing your site. They will be AI agents doing the searching, comparing and deciding on someone's behalf. Agentic validation tests that directly. We give real AI systems a real decision to make and observe what they choose and why. If an agent skips your product today, that is a real signal, the same way a person saying they would not buy this is.
Human panels typically return in 48 to 72 hours, depending on how niche your audience is and how many responses you need. Agent panels come back in minutes.
You set a budget per experiment. We recommend a number based on your audience size and the panel you choose, and every cost is itemised before anything launches. No subscription, no seats, no automatic charges.
Real, identity-verified people: professionals, consumers, domain experts, freelancers, students, matched to your experiment on their actual background. They are paid to participate, which is exactly what keeps the feedback honest instead of polite.
Yes. Validators and agents only see what they need in order to react: the problem first, your solution only once the experiment reaches the validation phase. We do not publish your idea anywhere, and you approve every experiment before it runs.
Shareable proof that your idea met the acceptance criteria you defined, when tested with real validators. It carries a unique ID that anyone can verify online, so investors, accelerators and co-founders can check the evidence directly instead of taking your word for it.
Survey tools hand you raw responses you still have to design, distribute and interpret. Research marketplaces hand you recruitment you still have to operate. Validating designs the experiment, holds you to acceptance criteria you set before seeing results, runs it against the right panel, and returns a verdict with a deep report. And no other tool tests human demand and machine readiness in the same place.
Yes. Built in Europe, GDPR-compliant by design. Validator identities are verified, responses are quality-scored, and you see anonymised feedback. Agent reasoning traces are included in the report.
Set your budget. Test the assumption. Read the evidence.
Then decide whether it deserves more of your time.
No card required to look around.
Willingness-to-pay evidence, not a score
Agent-Readiness grade, A to F